City Wayfinding
is the art and science of moving people through an environment to desired locations using visual cues such as guide signage, place identification, streetscaping, visual landmarks and various forms of environmental graphic design.

City Branding
is the strategic development of a unique identiy that helps a community stand out from its competitors resulting in more visitors and increased community pride. While a strong brand will generate interest, a “branded” wayfinding system will drive more traffic to your doorstep.